Your first single is out, and the plan is already a diaspora tour and international playlists. Meanwhile, people in your own neighbourhood in Lagos, Lusaka or Kampala still don't know your name, and the little money you have disappears into goals that are years away.
Your goal should fit where you are right now. Starting, aim to find your first real fans and become known in your own city. Growing, aim to deepen your home audience and break into a second city or a nearby country. Established, look at new regions or the diaspora. Then choose two or three numbers to track your progress, such as ticket sales, saves or listeners in your target city, and count the people who actually take the action you asked for.
Be honest about your stage this week, write a goal that fits it, and pick the two numbers that will show your progress. Music Marketing 101 shows you how to match your plans to where your career really is. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
