AFRICAN MUSIC. GLOBAL AMBITION.
Crux Global is an African-owned digital music distribution platform built to help artists and labels release their music globally, understand their performance, and build sustainable careers.
From preparing your release to reaching audiences worldwide, we combine global distribution infrastructure with local knowledge, practical strategy, and personal support.
MORE THAN DISTRIBUTION
Putting music on streaming platforms is only the beginning. We help our clients prepare, release, promote, and understand their music.
GLOBAL DISTRIBUTION
Release your music across leading digital streaming platforms and make it available to audiences worldwide.
RELEASE STRATEGY
Build a focused release plan around your music, audience, campaign objectives, and long-term career goals.
MARKETING & GROWTH
Develop campaigns that increase visibility, engagement, and sustainable audience growth across digital platforms.
ROYALTIES & REPORTING
Track the performance of your music, understand your earnings, and manage your catalogue with greater clarity.
ARTIST EDUCATION
Every client receives access to practical release and music-marketing courses through the Crux Global portal.
Our relationship with Sony Music Group, supported by The Orchard’s distribution technology and global infrastructure, helps us connect African music with international platforms, audiences, and opportunities.
Crux Global brings an African perspective to this global system. We understand the markets, cultures, opportunities, and challenges affecting the artists and labels we serve.
Technology provides the reach. Our team provides the strategy, education, and human support needed to use it effectively.
HOW IT WORKS
1. APPLY
Tell us about yourself, your music, and your release plans by completing our distribution application.
2. ONBOARD
If your application is successful, our team will guide you through the onboarding process and provide access to the Crux Global portal.
3. PREPARE YOUR RELEASE
Upload your music, artwork, credits, rights information, and release details. Our team will review your submission before delivery.
4. DISTRIBUTE GLOBALLY
Your approved release is delivered to leading digital streaming platforms and made available to audiences worldwide.
5. GROW AND LEARN
Track performance, understand your royalties, access practical courses, and work with our team to strengthen future releases.
WHY CRUX GLOBAL?
We are African-owned and globally connected.
We combine distribution, strategy, marketing, reporting, and education within one platform.
We understand that every artist and release is different. Our approach combines technology with practical human support, helping clients make informed decisions and build lasting careers.
Take your music worldwide. Submit your application below.