Ask most artists what they want from their next release, and the answer is the same: "I want to blow up." It sounds like ambition, but it gives you nothing to aim at, so every post, every spend and every collaboration ends up pointing in a different direction.
"Blow up" and " go viral" are hopes, not goals. A real goal answers four questions: what, how much, where and by when. "I want more fans" becomes "500 people in my WhatsApp channel and a sold-out 150-capacity show in Nairobi within three months". Choose one main goal per campaign. You can have smaller goals alongside it, but one should lead.
Write one goal for your next release that answers all four questions, then let every post, performance and collaboration point towards it. Music Marketing 101 shows you how to set goals that tell you exactly what to do each day. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
