You assume your fans are all in your home city, so you aim every post, show, and shout-out there. Then you finally open your Audiomack data and find that two of your top five cities are places you have never performed, like Juba or Gulu, and you have no idea how they found you.
Your streaming and social data shows where your listeners already are. Spotify for Artists, Audiomack's Creator app, YouTube Studio and your social insights show your top cities, countries, ages and listening times, while Boomplay figures usually come through your distributor's reports. Look for surprises, because they are often the most useful findings, and don't forget the diaspora listeners in your data, from London to Houston to Dubai.
Check your data on two platforms this week and list your top five cities. For each one, write down one way to reach the people there, whether that's a DJ, a radio station, a shout-out or a show. Music Marketing 101 shows you how to turn your data into a plan. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
