Most artists, from Abidjan to Arusha, start thinking about marketing on release day, at around midnight, with a caption and a link. By then, the song is out, the artwork is set, and the date is fixed, and the only plan left is "please stream and share".
Good marketing starts early. It shapes which song you release first, the story you tell around it, what the artwork says and when the song comes out, so by release day the biggest decisions are already made. Every post should also carry one clear call to action, the one thing you want people to do next, such as pre-save, follow or buy a ticket, rather than five things at once.
Look at your last ten posts about your music and mark each one as either an announcement or a reason to care, then count them. If announcements win, your next campaign needs to start earlier and give people more reasons. Music Marketing 101 shows you how to plan a release that people actually care about. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
