Your songs are honest stories about home, whether home is Kisumu, Kumasi or Bulawayo, but your page is full of trending dances and party clips because that is what seems to get views. Then fans come to your show expecting club bangers and leave confused. Somewhere between who you are and how people see you, the message got lost.
Your identity is who you really are: your values, your story and your sound. Your image is how other people see you, shaped by your photos, posts, outfits and interviews. You control your identity, but you can only influence your image, so close the gap on purpose. A bold stage persona is fine when it grows from something real in you, and keeping your family, relationships or faith private is part of a healthy image, not a weakness.
Try the three-words test this week. Write down three words you want people to use about you, then ask five people, not all of them close friends, to describe you as an artist in three words. If their words are far from yours, you have found what to change. Artist Branding 101 helps you build a brand that is the truth about you, told on purpose. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
