The song is done, so you upload it on Wednesday and announce it on Friday. Then you find out you have missed the window to pitch to playlist editors, and on release day your fans cannot find it on Audiomack because nobody ticked it in the store list. To make it worse, a big artist in your genre dropped on the same Friday.
New music around the world comes out on Fridays, known as Global Release Day, so pick a Friday and check what else is happening that week, from big releases to holidays and festive seasons. For a single, deliver to your distributor at least four weeks before release. Spotify only adds a pitched song to your followers' Release Radar if you pitch at least seven days before release, and editors need time to listen. Before you upload, check that Boomplay and Audiomack are ticked alongside Spotify, Apple Music and YouTube, because Boomplay only reaches fans through a distributor.
Choose your next release date, count back four weeks to find your upload deadline, and write down three things happening in your market that week. On release day, search for your song on every platform and check that everything is right. From Finished Song to Release shows you how to plan backwards from release day so nothing slips. Take the course on Crux Global Academy: cruxmusic.global/academycrux.
