You Do Not Need a Big Budget to Look Like a Brand

Look at your Instagram grid. A mirror selfie, a rushed show flyer, a cover your friend made, and one expensive shoot that matches nothing else. To a stranger, it looks like five different artists run the page, and nobody remembers what they cannot recognise.

A brand is not a logo. It is the consistent world around your music: your name spelt the same way on every platform, a few colours, one photo style and one tone of voice. When your cover, captions and videos all feel like the same person, people start to recognise you, and that costs nothing extra.

Pick three brand colours, one photo style and one tone of voice, and use them on your next three posts and your next cover. Consistency is the cheapest superpower you have. The Artist 101 shows you how to turn who you are into how you look. Take the course on Crux Global Academy: cruxmusic.global/academycrux.