The dream is to blow up in the States, so the little money you have goes on ads aimed at New York. Meanwhile, the people sharing your snippets and turning up to your shows are in Lagos, Nairobi, Joburg and London.
Music made for everyone connects with no one. Your artist data on Spotify, Audiomack and Boomplay shows exactly who is listening and where, and for most African artists the most loyal fans are at home and in the diaspora. A thousand fans who show up, share and buy tickets are worth more than 100,000 streams from people who forget you.
Write a short description of your ideal listener, then check your data and build for the overlap. A strong home base is the most credible launchpad for going global. The Artist 101 shows you how to find your audience and grow a real community around it. Take the course on Crux Global Academy: cruxmusic.global/academy.
