AFRICAN MUSIC. GLOBAL AMBITION.

An African-owned digital music distribution platform built for global reach.

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EVERYTHING YOUR MUSIC NEEDS TO TRAVEL

From release preparation to global distribution, we help African artists build sustainable careers and reach audiences worldwide—supported by our relationship with Sony Music.

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GLOBAL DISTRIBUTION

Release your music across leading digital streaming platforms worldwide.

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RELEASE STRATEGY

Build focused release plans designed around your music, audience, and goals.

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MARKETING & GROWTH

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Develop campaigns that increase visibility, engagement, and sustainable audience growth across digital platforms.

Track performance, understand your earnings, and manage your releases with clarity.

ROYALTIES & REPORTING

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Every client receives access to practical release and marketing courses through the Crux Global portal.

ARTIST EDUCATION

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Supported by our relationship with Sony Music Group & The Orchard

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Crux Global Academy

Crux Global Academy provides free, accessible education that empowers creatives across Africa with the knowledge and confidence to build sustainable careers.

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RELEASES

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WHERE SPORT MEETS CULTURE

Crux Global Sports brings music, entertainment, and sport together to create culture-led experiences that connect with audiences beyond the game. Through artist partnerships, live entertainment, strategic campaigns, and cultural activations, we help sports organisations build stronger relationships with African fans and communities.

FEATURED PROJECT

BASKETBALL AFRICA LEAGUE

(THE BAL)/NBA AFRICA

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Our recent work with the Basketball Africa League and NBA Africa brought music, culture, and entertainment into one of the continent’s most exciting sporting platforms—creating experiences that engaged fans both on and beyond the court.

EXPLORE CRUX GLOBAL SPORTS

Who We Are

Crux Global is an African-owned music, entertainment, and sports company connecting African creativity with global opportunity. Through distribution, artist development, cultural strategy, and partnerships, we help talent, brands, and organisations create lasting impact—from Africa to the world.

We distribute. We represent. We build.